Designers to Follow / Fashion

Five underground labels shaking up LA’s fashion scene

Tom Ford and Hedi Slimane are now West Coast-ers, cult fashion brand Eckhaus Latta have injected some extra hype in Hollywood and American Apparel is back. After years in the shadow of New York Fashion Week, LA’s cultural currency is fast on the rise. Check out HUNGER’s pick of the new age brands to watch putting their own spin on California-cool

AMIRI

In a nutshell

Classic LA grunge style, infused with Americana luxe. Saint Laurent fans will be all over this one.

Hit follow

@amiri

RADIMO

In a nutshell

A queer-owned, gender-neutral label, founded by internet connoisseur and co-author of This Is A Book For Parents of Gay Kids, Dan Owens. Check out our full profile on the label here.

Hit follow

@radimola

CHERRY LA

In a nutshell

The underground streetwear label to watch has quickly risen to populatity, thanks to fans including Kaia Gerber and Wiz Khalifa. Porche Turbo tees and Acid House-inspired graphics? We’re game.

Hit follow

@cherrylosangeles

CALLE DEL MAR

In a nutshell

70s California palettes blended with a skate-inspired aesthetic.

Hit follow

@calledelmar

MIAOU

In a nutshell

Ultra-cool mid-rise jeans with a punk edge – think tassels, interchangeable belts, ties and chain-links.

Hit follow

@miaou

This article originally appeared on Hunger TV June 2018. 

15 February 2019