Recently, the Fast food giant announced its collaboration with British mainstay Palace, combining the golden arches with streetwear.
Palace and McDonald’s posted on Instagram to launch their partnership after announcing it through a cryptic billboard in Times Square, New York, shown in Palace’s trademark bulleted product description/social media caption style.
The legendary fast-food chain and London-based skateboard brands’ new partnership has created heat on those grills, with commenters saying “I need the P shape nuggets” and the hope for a “Palace snack wrap”. Although others weren’t so impressed: “This is not skateboarding, this is capitalism”.
The Skate-Feast collection will consist of a trio of t-shirts and a hoodie. Every garment showcases printed golden arches with different graphic options from McDonald’s Drive Thru to Palace’s trademark bullet product description. But this isn’t the first time the restaurant has dipped its toes into fast food fashion.
McDonald’s has previously collaborated with Vain, a Helsinki-based fashion label. They revamped their staple workwear with Creative Director Jimi Vain using the classic uniform as a form of change to high fashion. Sadly, the sought-after collection was not available to the public, only to Finland’s McDonald’s employees who entered a Monopoly raffle.
McDonald’s also took to the runway for AW14, when Moshino reconfigured the golden arches into the Moshino love heart. It was serving Chanel meets McDonald’s, leaving show-goers with an appetite.
In honour of CLOT’s 20th anniversary, the label collaborated with Mcdonald’s to offer a meal and apparel, exclusive to the Asian region. The duo reimagined the staple workwear uniform and has it worn by staff at selected locations. Hoodies, designed by CLOT with imprints of Chinese symbols to help celebrate the 20-year milestone, while others have intriguing graphics of burgers straight off the grill. Custom food packaging entailed commemorative tote bags, burger wrappers, tray mats, cups, and takeaway bags that all enhanced the experience.
VETEMENTS, the game-changing, Swiss fashion house took over an entire Parisian McDonald’s for their PFW SS20 show. The show saw Creative Director Demna Gvasalia presenting questions about capitalism and its associated hierarchies. The focus of the collection was fast food, and the result, a feast for the eyes.
McDonald’s has also taken to the Walk of Fame by collaborating with celebrities such as J Balvin, introducing the ‘J Balvin Meal’, a Big Mac with no pickles, chips with a side of ketchup, and an Oreo Mcflurry. Travis Scott is known for his love of the Quarter Pounder with Cheese. The classic burger upgraded to include bacon and lettuce as part of the ‘Travis Scott Meal’ – which included a burger with chips, BBQ sauce, and a Sprite – this was Scott’s favourite McDonald’s meal growing up in Texas.
Releasing their merch in 2019, ‘Golden Arches Unlimited’, is “your go-to destination for all things McDonald’s Merch”. A huge menu from ringer tees, hoodies to hair ties, and a McFlurry Journal.
McDonald’s year on year, continues to fearlessly collaborate with brands of the moment. I wonder what’s next on the menu? Cause we’re lovin’ it!