Get Your Yeehaw On With Wrangler

It’s been a good year for loungewear if nothing else. While we remain in lockdown for the time-being, freedom is on the horizon once more — and so are more  adventurous clothing options.

Celebrating the changing tides are Wrangler, who are launching their SS21 menswear collection. Inspired by the cowboys of the wild, wild west, expect classic washes and fades that could very well usher in another yeehaw revival. 

Two well-loved styles are getting the vintage makeover: the straight fit Greensboro and the modern slim, tapered fit The Larston. Four new worn-in washes have been introduced: classic vintage indigo, aged lighter denim, vintage faded blue and time-honoured black. Distressed detailing and the addition of a retro-style logo give an authentic heritage flair. 

Alongside the collection, a campaign has dropped reinterpreting the cowboy for the present-day — replacing his stallion with a motorbike ready to take on the open American road — but with the same enduring spirit of courageousness and integrity. 

Launched earlier this week, you can find out further info about the new collection via eu.wrangler.com