Gucci unveils first collection for pets

Gucci has debuted its first ever range of accessories for cats and dogs. The adorable campaign was captured by Max Seidentopf and will serve as an extension of the house’s Gucci Lifestyle line.

Pieces include harnesses and collars complete with the iconic Gucci monogram, plain leather as well as web stripe modelled on a pack of Basset Hounds, sausage dogs, Dalmations, Spaniels, and pedigree cats.

Additionally, the lineup features bag holders and AirTag cases that can be mixed and matched for a customised look. Pets can twin with their human parents in polos, tees, knitwear and coats in playful strawberry and heart prints, classic monogram patterns and more.

Pet sized furniture will also be available on a made to order basis with styles including feeding bowls, feeding mats and more. GG-branded carriers are offered If you’re looking to travel in style with your furry friends.

Continuing its sustainability efforts, Gucci has crafted its pet collection in recycled polyester, recycled cotton or Demetra, which is the house’s innovative fabric made from animal-free raw materials from renewable and bio-based sources.

Peep the campaign below. The Gucci Pet collection is now available online and in stores with prices ranging from $180 USD for an AirTag case to $7,500 USD for a pet bed.