24 May 2023

Guerlain are educating the next generation on the importance of bees with their new school initiative

This World Bee Day, the house are continuing the Bee School sessions initiative, which was first launched in 2018.

In celebration of this year’s World Bee Day, Guerlain is inviting friends of the house to lead Bee School Sessions to raise awareness around bee protection for the youth of today. UK ambassador Camille Charriere recently partnered up with the Mason to teach a Bee School session in Notting Hill at Hampden Gurney Primary School. 

The initiative was first founded in 2018 and launched globally in 2021, and was created as a result of the brand’s ongoing mission to educate children on the importance of bees to our ecosystem. 

Since the initiative’s launch, nearly 6,000 children in over ten countries have been able to learn about the number of issues facing bees and biodiversity conservation. After discussions, Q&A sessions, workshops and a number of games testing their knowledge, each child receives a Bee School certificate at the end of the session.

The program acts as a part of Guerlain’s wider initiative to help boost and raise awareness for bee conversation. The five stages include Preserve and Pollinate, Educate, Empower and Innovate. 

For more information on how Guerlain is committed to ensuring the future of bees for generations to come, here.

  • Writer Chris Saunders
  • Banner Image Credit Guerlain

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