9 January 2024

Hello Kitty-core is taking over in 2024

The cutesy character is celebrating its 50th anniversary with a number of high profile collabs.

Hello Kitty, a character from the Japanese entertainment company Sanrio, isn’t new to the fashion industry. From luxury labels like Blumarine and GCDS to athletic brands like Nike and Puma, Hello Kitty has collaborated with several fashion powerhouses over the years. She also appeared on the runway at New York Fashion Week for Leaf Xia and London Fashion Week for Jimmy Paul in 2019. Plus, she’s been a street style staple for years.

It’s safe to say that Hello Kitty has been a fashion icon for quite some time now. But this year is really her time to shine as the character celebrates its 50th anniversary (November 1st is her actual birthday).  And the collaborations just keep rolling in, the latest being a Crocs team-up.


That’s right. Miss Kitty White is getting yet another Classic Clog. Last year, Hello Kitty and Friends and Crocs packed cuteness overload with generously-patterned pink shoes. The latest, on the other hand, sees the duo take a more straightforward route — but it’s still very Hello Kitty, of course. Meanwhile, a special Hello Kitty edition of adidas’ iconic Adilette Slides have also been revealed. You can never have enough Hello Kitty footwear, right?


Last year, we even began to see more and more celebrities embrace the cutesy character. Both Saweetie and Dua Lipa  were spotted sporting Hello Kitty bra tops, while North West was also seen repping the cat.

In all its 50 years, Hello Kitty has truly never gone out of style. With fashion going crazy for all things Y2K, there has been a recent uptake in fashion projects involving the popular cat, who also thrived in the early aughts. North West was rocking not one but two Hello Kitty purses; one clutch and one milk carton-shaped crossbody. Both Kim Kardashian and West also added Hello Kitty to their manicures. And as more and more collabs continue to be revealed, we’re expecting the celebrity endorsements to keep on coming.


The Hello Kitty craze is still going strong in 2024. After all, it is Hello Kitty’s milestone anniversary year. So far, Hello Kitty is also due to get an adidas Samba, UNIQLO collab, and a McDonald’s meal, each as Hello Kitty cute as the last.

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