Last night (9 June) saw leading fashion industry forces come together to launch Fashion Avengers: a new campaign highlighting the crucial role of the fashion sector in achieving the United Nations’ 17 Sustainable Development Goals.
Convened by Project Everyone (co-founded by writer and director Richard Curtis) and supported by established industry partners such as the British Fashion Council and the Council of Fashion Designers of America, Fashion Avengers brings together organisations and individuals from all corners of the industry and the globe. The line-up includes: PANGAIA, Marie Claire, Burberry, Rankin, Bottletop, Vanish, Pour Les Femmes, ForwardPMX and With Love Darling.
Fashion Avengers aims to debunk some of the myths about sustainable fashion with the simple message that everyone can be a Fashion Avenger. There are many easy steps we can all take, from swapping and borrowing clothes with friends and family, adapting items we already have in our wardrobe, choosing to only shop with ethical and sustainable retailers or buying second hand. Being a Fashion Avenger is fun and accessible, and encourages us to be more creative with our wardrobes as we emerge from lockdown.
The campaign was brought to life by Rankin, who photographed different models, influencers, actors and activists showcasing their very own Avenger outfits. The line-up included supermodel Arizona Muse channelling the 80s in a bright pink vintage ensemble, Netflix’s Shadow & Bone star Danielle Galligan wearing her nan’s blouse, artist Darkwah wearing one of their own co-creations and actress Jaime Winstone wearing a cardboard crown made for her by the one and only Dame Vivienne Westwood several years ago.
Reflecting on the campaign, Rankin said; “The creative industries as a whole are finally changing for the better – and it’s moments like this that have the power to actually change perceptions and upturn action on a mass scale.”