Highlights from Shanghai Fashion Week AW19

Reebok

The sportswear brand kicked off fashion week with a special presentation at Taipinghu Xintiandi featuring its upcoming fall ’19 collection, plus a see-now-buy-now segment with styles from its current spring lineup. The event also featured performances from brand ambassador Future as well as Chinese superstar William Chan.

XU ZHI

Established in 2014, XU ZHI pursues modern aesthetics with outstanding craftsmanship. Their AW19 collection “Fading Memories of Collective Identities” focuses on the brands admiration for the role of the muse and is heavily inspired by the Austrian painter Gustav Klimt.

WHM

The WHM show presented elegant, billowing silhouettes to compliment the stylish working woman. An important aspect for the brand is the quality of the fabric, as each piece of the material is treated with great care.

Vivienne Tam

Global designer Vivienne Tam brings together her classical style of female power in the ‘it’ show of Shanghai Fashion Week. Reminiscent of the female warrior of yore reborn into the modern day empowered woman. Inspired by the SHERO, the collection balances strength with softness.

UNROW

With the core value of “living in the moment”, the brand is keen on exploring the inner emotions from human nature and society and creating works as the first element. Magnify the micro feeling as the design content, in order to express the spirit of “living in the moment”. At the same time, through the image of “boys and men” to resolve the reading, convey not to go with the flow, “alone” attitude to create a perceptual and assured male image.