2018 has been the year of the logo. From sneakers to sweatshirts this scene-stealing trend is here to stay.
Injecting some nineties maximalism into the HUGO logo, the new HUGO PLAY watch collection is all about bringing the fun.
With a playful block colour palette and a pop art inspired design the unisex capsule is Insta ready.
Take a closer look at the collection below.
The PLAY CASUAL by HUGO is available to purchase now at www.hourtime.co.uk
29 August 2018