Inside the new fairytale-inspired Louis Vuitton pop-up

Your first chance to shop Virgil Abloh’s debut collection for the maison.

One of the most anticipated collections in recent history, Virgil Abloh’s debut SS19 range for Louis Vuitton has finally landed in London with an exclusive new pop-up store.  Drawing on Abloh’s references for the runway show, The Wizard of Oz and light prisms – the space is an immersive experience full of colour and whimsy set in a Mayfair townhouse.

Follow the yellow brick road staircase leading to a luminescent trunk, then make like Dorothy and lose yourself in the wild forest and poppy fields.  You will have a first chance to shop pieces from the collection, alongside exclusive accessories.

To access the space, you will need to register for an appointment at ticketing.louisvuitton.com

Take a closer look inside the space below which is located at 30 Bruton Street, Mayfair, London until the 25th October.