Instaglam / Beauty

INSTAGLAM: Let Sarah Mulder eat your heart out

The Aussie makeup artist's character-driven approach to beauty questions society's perception of what people "should" look like.

At just 17 years old, you might presume that Australian makeup artist Sarah Mulder is only starting out in her field. However, her gore-meets-glam aesthetic has been years in the making. Inspired by reality game show Face Off as a child, which saw prosthetic artists fight it out to make the wildest looks, she developed an enduring fascination with playing with her natural looks and started experimenting with makeup. 

Making visual reference to horror and fantasy genres, Sarah’s feed is littered with otherworldly images seeing her use makeup to transform into heart-eating red demons, multi-coloured goblins and witchy, purple pixies. She agreed to let us into her fantastical world; walking us through her inspirations, personal definition of “beauty” and must-have makeup item. 

Describe your beauty in three words.

Unique, alien-like and bizarre.

Who or what has influenced you the most?

As a child I watched the game show Face Off, where prosthetics makeup artists competed to make the best horror and sci-fi looks. It inspired me to try and see how much I could change my appearance. Since then I have always looked to smaller Instagram influencers for inspiration.

What is the wildest look you’ve ever created?

The wildest look I’ve ever done props-wise was my Queen of Hearts look. I made a whole outfit out of cards and it was the first time I ever did costuming with my makeup! But makeup-wise, it’s looks where I draw bugs or take photos in the bath that are the wildest.

What is one piece of make up you couldn’t live without?

I could never live without blush!

How vital is Instagram to your industry?

I think Instagram is the reason the makeup industry has grown, its so much easier to share makeup and support brands and creators than having to search online.

What does beauty mean to you?

Freedom of expression and the chance to change societies’ ideas of how someone is supposed to look.

You can follow Sarah over on IG at @cear.ah. Check out more of her best looks below.

5 March 2020