Instagram has been crucial in helping young makeup artists circumvent gate-keeping in the world of professional makeup artistry. But for those already in the business, it’s no less important; serving as an online portfolio and a way of attracting clients in an industry that is as cut-throat as it ever was.
Yuui Vision, whose makeup artistry has graced the covers of New York Magazine, Oyster and C*ndy, falls in the latter camp. For her, Instagram allows her to showcase the work she’s most proud of and is a vital source of inspiration. Anyone that follows her will discover a perfectly-curated feed full of vibrant colours, tongue-in-cheek visual humour and updates of traditional Chinese and Japanese beauty. Intrigued, we slid into Yuui’s DMs for a catch-up about her inspirations and the makeup products she’s loving right now.
Describe your beauty in three words…
Lost in translation.
Who or what has influenced you the most?
My half sister
What’s the wildest look you’ve ever created?
You’re yet to see it, it’s still in my mind!
What is one piece of makeup you couldn’t live without?
One?! Grrrr one?!?! I’ll go with jet black liquid eyeliner… or red lips. Okay, I can’t decide!
How important is Instagram for your industry?
Instagram is such a great platform to express, learn and be inspired! So it’s definitely vital!
What is your personal definition of beauty?
I’m still on a journey to find it. It’s a big force that we as humans cannot ignore. I hope people join me on my journey and allow me to join their journey to find the meaning of beauty!
