Introducing Bee&Sons: The Knitwear Brand Embodying Climate Accountability

Based "in the middle of a field in Somerset" the company is dedicated to recycling in order to reduce pollution through textile waste.

On 7 May, knitwear brand Bee&Sons launched in the UK. Founded by Deborah Bee, the former Creative Marketing Director of Harvey Nichols and Harrods (so you know she knows fashion) Bee&Sons is a tiny brand with big ambitions. Making sustainable fashion their M.O., the company has set out to turn old clothes into new ones and reduce the amount of textile waste needlessly ending up in landfill or incineration.

And how exactly do they plan do this? Firstly, all the garments created by Bee&Sons can be recycled into fresh new yarn with a free take-back service ensuring a circular business model. Additionally, Bee&Sons don’t bombard the consumer with excessive choice and instead offer one style, two lengths and three colourways. There’s also the materials: the cardigans come in a cashmere/wool blend or a mohair/silk and, unlike synthetic/natural blends, all the yarns can be recovered and spun into new yarns. What’s more, a mending service and care videos also ensure a long first life.

Speaking of the brand’s launch, the founder explains that Bee&Sons comes from a genuine passion for sustainable fashion and will be working based on a truly ethical model. “We didn’t want to create yet another fashion brand. The real impetus for Bee&Sons comes from a desire to reduce the pollutive impact of textile waste on the environment,” Bee says.

“Our garments are designed for deconstruction and recycling – after a long and happy life with our customers. We are also only creating 100 pieces at any one time, in order not to over-produce, and we can take pre-orders and bespoke orders when we run out. This is a better future for fashion and the world.”

Want to get your hands on your own piece of Bee&Sons knitwear? The first collection has already dropped via beeandsons.com, with prices ranging from £275 to £295, and the second collection is coming soon.

 

Discover more about the brand on Instagram or via their website and say greenwashing, be gone!