26 November 2018

Introducing the new Sony watch blending high fashion and technology

Just in time for Xmas...

Modern minimalism, art deco and 90s-inspired. Much like the ‘It’ accessories of the season – Alice bands and cowboy boots we’re looking at you – the timepiece you wear is an extension of your personal style. With that in mind, the new Sony FES Watch U is the only one of its kind in the market, and aims to bring together fashion and technology to allow people to express themselves in the most individual way.

For the first time, HUNGER has collaborated with Sony Europe and five leading creative tastemakers to produce a range of exclusive designs for the newly launched watch. The collective of designers include UK Creative Director FreddieMade, to Italian mixed media artist Rebecca Coltorti, Spanish fashion illustrator Pablo Thecuadro, and German-based fashion photographer Erika Astrid. Alongside the cult Naomi Campbell-approved French fashion label Each x Other.

The exciting collaboration sees each tastemaker create a range of unique designs that can be uploaded to Sony’s newly launched fashion watch, FES Watch U, at the touch of a button. The FES Watch U utilises e-Paper technology so wearers can change the surface pattern on the watch using the FES Closet app.

“We’re incredibly excited to be working with such a talented collective of creatives from all over Europe for the launch of our first ever fashion watch, the FES Watch U,” says Matthew Laird, Marketing Manager at Sony.  “We always aim to innovate and push the boundaries with all our products, and thanks to the active matrix flexible e-Paper in both the face and strap, the designers were given full creative control over the surface design of the watch so they could truly put their stamp on it.”

The partnership with Sony to launch the FES Watch U serves as a fantastic platform for renowned European designers and fashion influencers to collaborate and share their designs with the world through a totally new medium. We are delighted to have helped provide that platform and look forward to showcasing their creations with our audience.

Check out our exclusive interviews with FreddieMade, Each x Other and more this week on Hunger TV, talking us through their unique aesthetic and design process.

The new FES Watch U is available now in the UK, Italy, France, Germany and Spain. It is available in silver or black and is priced at approximately £529 and £699 respectively. Find out more here and check out a selection of styles in our gallery below available to buy via amazon.co.uk.

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