It’s Giving…UGG!

If UGG’s goal is to make some of the comfiest shoes around, as well as slip onto the soles of the world’s most cherished names, then the brand’s newest ambassador, Cher, is everything the Southern California-based footwear powerhouse was searching for. 

The singer wears UGG’s soft, fluffy, must-have items as part of the brand’s campaign FEEL, kicking off SS22 with a series of stories from some of the biggest, most illustrious names, exploring their ruminations upon inspiration, style and character. 

FEEL sees the singer, actor, performer, director (and more) in her own home in Malibu, bathed in golden sunlight, the tangible feel of luxury and comfort elevated by UGG’s signature styles, like the Classic Mini and the Coquette. 

The collaboration is the latest in a series of enviable, highly-anticipated collections for UGG. Notably, the blink-and-you’ll-miss-it UGG X Telfar partnership that saw much-loved pieces from the coveted brand get the UGG makeover, with fluffy shoppers and clothing that looked comfortable enough to work from home for the rest of your life.

The brand says that “like UGG, Cher is unlike any other,” but beyond that, both the multi-hyphenate performer and UGG are timeless – they represent the bedrocks of their fields; of fashion, music, creativity and innovation, proven by the longevity of their legacies being etched into the dictionary of household names.

Check out the full collection on the UGG website.