Jacquemus suffuses youthful romanticism in lavender fields for SS20

A quixotic solstice profused by a sentimental poignancy to the beloved French traditions.

The way Simon Porte Jacquemus foresees his life in the South of France, encompassing the modest eclecticism of third-class works and immigrants, complements an arresting yet sincere intensity to his work. Recently, the designer has perceived a need to get back to something that’s somewhat more real, urged by the sagacity to craft pieces that speak wearability and functionality for all. Formatting shows isn’t as barefaced as it seems, particularly with the galore of designers regularly seeking to accomplish ideas of what’s previously been done by others. Though, Simone has masterfully showcased his seasons with substantial-frivolity, giving him a smart bonus for strategic – likewise artistic direction. The frisky spontaneity is what’s most typical of the designer’s unswerving soul and fascination.

The show owned a fully relatable boy-basic atmosphere, intertwined with a whimsically-crafted ambience, as traceable in the lavender aligned with suave tonal choices. Jacquemus shows are merely-permeated with youthful romanticism, reminiscing sporadic family road-trips to a suburban agritourism. Still, there was a nuance of workwear influence, prominent in pieces such as king-size ponchos, daffodil-patterned jackets and pale-dyed utilitarian trousers. A merrier scope of garments was further-proposed via a nonchalant take on tailoring, injecting pieces like green blazers and an enticing line up of shirts. Plus, there was also a collaboration with Swarovski, paying homage to Jacquemus’ tenth anniversary. Prime pieces from the aforementioned partnership count a crystal mesh polo shirt and a myriad of stone-studded embellished women’s heels.

“These exceptional Swarovski pieces reinforce the image of fantastical characters, too sophisticated for their context. In this setting, their radiance is a departure from the codes we expect to see in a Jacquemus show. And yet, they correspond to the artisanal spirit at the heart of the house” remarked the designer.

Thankfully, Jacquemus is ploughing his own ground in the fashion industry as a young and successful creative tycoon, decreeing for a socio-cultural betterment through his prolific expertise.

  • words Chidozie Obasi

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