Crocs and socks are the order of the day in a new campaign for the footwear brand, the second of which to feature the Canadian superstar.
Crocs has teamed up once more with Justin Bieber for a special product collaboration announced yesterday (11 March). Pairing the footwear brand’s Classic Clog with a pair of tall white socks from drew house — Justin’s personal clothing brand — for a one-of-a-kind fashion statement.
Launching in the UK on 17 March, the Crocs x Justin Bieber with drew house Classic Clog 2 features a lavender Classic Clog, a branded logo fixed to the backstrap and special appearances from Theodore and other characters from the drew house community as colorful, oversized Jibbitz™ charms. The classic silhouette comes bundled with a pair of drew house-branded socks, a reminder that Crocs and socks are here to day.
Speaking of the collab, Justin said; “Crocs with socks is definitely the move. They’re comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life.”
To engage fans during the global launch, Crocs has also partnered with Snapchat for an augmented reality gamification activation that allows consumers to interact with the nostalgic, arcade-style look and feel of the campaign.
12 March 2021