News / Fashion

Kim Jones Delves Into the Fendi Family Wardrobe for AW21

With his Fendi ready-to-wear debut, the British designer delivered a collection steeped in Italian glamour and heritage.

Pragmatists rejoice: for AW21 Kim Jones served up a collection as elegant as it is wearable.

Drawing on the understated elegance synonymous with the Fendi name, Jones took inspiration from the wardrobes of the five Fendi sisters — a reference that can be seen in bell sleeves, pinstripes and perfectly proportioned wool tailoring. “The Fendi family are women of intellect who work hard — and that’s what I wanted to celebrate,” notes Jones in an accompanying press release. “A powerful dynasty.”

Functionality, whether that be in sumptuous (but cosy) double cashmere, camel outerwear or wool-fringed scarves was the order of the day in a collection that married desirability and functionality. “I’m taking the amazing, strong women who I both know and work with, and listening to their needs,” Jones explains. “There’s a usefulness to the collection, explored in a chic, timeless way.

Jones has also created a sense of continuity and harmony with the brand’s legacy — whether that be through a continued emphasis on craftsmanship or via details from Karl Lagerfeld’s legacy, such as the Karligraphy monogram. There are also motifs from Jones’ Couture collection, among them marbled silk dresses, rosette blooms and delicate organza embroideries on jacquard knits, seeded across the RTW offering. 

For accessories, Silvia Venturini Fendi delivers truly covetable bags — from the FENDI First tipping the house’s monogram onto the frame of a clutch, to new silhouettes like the FENDI Way tote and FENDI Touch shoulder bag, to new interpretations of classics like the FENDI Way tote and FENDI Touch shoulder bag. 

Delfina Delettrez Fendi also introduces a new jewellery range, the FENDI O’Lock which evolves the FENDI logo into graphic modernity through its carabineer form, and comes complete with padlocks that can only be opened by dialing FENDI.


See some of our favourite looks from the show below. 

24 February 2021