Kim Kardashian is ready for her close-up. On Tuesday, the Marc Jacobs brand cleared its Instagram photo grid before posting a close-up image of the mogul’s face – a teaser of the designer’s fall 2023 global advertising campaign featuring Kardashian as its face.
Jacobs has plenty of experience casting pop culture icons for his advertising campaigns – who can forget Victoria Beckham peeking out of a giant Marc Jacobs shopping bag in 2008; Kate Moss reviving her ‘90s-era pink hair in 2022, or early 2000s icons Jessica Stam, Paris Hilton, Ashanti, Ashlee Simpson and Selma Blair celebrating the re-edition of his Stam bag in 2023? The same can be said for Marc Jacobs Beauty and Heaven by Marc Jacobs’ viral advertising, most recently featuring rapper Ice Spice.
While Marc Jacobs, himself, commented “love” under the post, an overwhelming amount of fans expressed disappointment to see Kardashian’s face.
“What happened with other models??? WHY KIM on everything?’ one asked, while another admitted they hoped the campaign was ‘some kind of joke.”
“Not her again…” Added another.
Throughout the campaign, Kardashian shows off the brand’s classic The Tote Bag (while wearing a black tailored denim jacket against a backdrop of silver metallic balloons) and introduces new bag shapes, The Sack Bag and The Curve bag.