Every day, it seems Kardashian is widening her empire, adding in new partnerships, products or celebrity campaign stars. Just last week, Kardashian announced the new SKIMS nipple bra with a social cause, while the brand also recently partnered with Fendi and became the official underwear partner for the NBA, WNBA, and USA Basketball.
Now, the popular shapewear brand is working with Swarovski’s creative director, Giovanna Engelbert, to design an exclusive collection of body-contouring jewellery and crystal-encrusted shapewear.
Her collaboration with the Swarovski team is a bedazzled dream collection of intimates, clothes, jewellery and body chains made with silver crystals. This also includes new editions of some of the most popular SKIMS products, including form-fitting dresses, two-piece sets and bodysuits.
Shot by photographer Mert Alas, the collaboration also bowed with a campaign featuring looks from the collection, worn by Kardashian and an inclusive cast of models.
In celebration of the collaboration’s release, Selfridges will be holding a Swarovski x SKIMS pop-up in their London store from November 7th. The limited collection will be found in the Women’s Contemporary Studio for four weeks. In the UK, the collection will also be available to shop on Selfridges.com, Skims.com and in the Swarovski Oxford Street Store in London.