Meet the soulful up-and-comer.
With support from the likes of MC Ghetts (after he loved her cover of Osh’s ‘My Ye is Different’), Amaria has been rising meteorically for the past few years. Since, dropping her own single ‘Cha$e the Bag’ on GRM Daily back in October 2019, Amaria is ready for more, and so are we. We meet up with the trailblazer to find out what her favourite meme is, how she lives online and what’s coming up. So let Amaria be your Internet Guide…
What would you like to see more of online? What about less of?
In terms of music, I would like to see more credible platforms with traction for aspiring young artists, especially for young females. Urban wise you have GRM Daily and Link Up TV etc which are male-dominated, I just feel there is a gap in the market for a medium that showcases and documents cross-genre young breakthrough acts. I highly rate the COLORS sessions.
What or who is the best account you follow? The worst?
Melovemealot is the best account for me because of her style, creativity, and artistry. I like the way she’s created an alternate creative reality of herself with her out-there imagination. I like the fact she’s having fun with it and not taking herself too seriously. It’s cool how she fuses art, fashion, and music, very unique and inspiring. I haven’t really got a worst account.
What’s the craziest thing you’ve read about yourself online?
What annoys me is when people make dumb or lazy comparisons of me, like comparing me to artists of the moment that are only relatable to me because they may perceive them as being in the same genre or background etc. I cherish my tone and musically abilities and work tirelessly to be different from many others.
What’s your favourite meme?
Ain’t nobody got time for that!
What’s your earliest memory of the Internet?
My brother using MSN messenger back in the day in the same way we use WhatsApp today lol. I swear they used the same emoji’s. Another memory that stands out to me was at 13, when my friends from school told me they read on the internet I performed in Harlem at the Apollo.
Is the Internet a good or bad thing for music?
It all depends on how you use it! The internet can be used as a positive tool for self-expression and raise awareness of your brand to get noticed. We all know the success stories of acts breaking from the internet where maybe before these acts wouldn’t have had the opportunity to see the light of day. I find it funny you can make a tune or post a video in your yard and upload it on snap and become an overnight internet sensation. It’s also given more opportunities for acts to be heard without needing radio or a label.
How many followers represent success?
Having mass amounts of followers obviously is a good thing for an artist. But in many cases, followers don’t necessarily mean an artist is talented. I’m true to my craft and don’t really follow the hype. I discover new artists when they have a few hundred followers and support them from the get-go before they explode. I’m more focused on talent and the quality of music. But in answering the question, I’m working towards filling out arenas so it would be ideal to have close to a mill just to make the ticket sales fly out within seconds.
Finally…what’s going on in your life?
MUSIC MUSIC MUSIC.
9 January 2020