London duo Jadu Heart aren’t your usual masked music makers, think more David Lynch than Daft Punk. Starting back at BIMM, Dina and Faro worked on a music project together and created alter-egos, with their very own comic book backstory to boot, and the pair never looked back. Writing a song in character led them to a 2016 debut EP, Wanderflower, fast forward to 2018 and Jadu Heart are as experimental and ready as ever. Releasing The Gloom That Looms last month, Dina and Faro’s project has become a powerful presence in the music scene, collaborating with Mura Masa and finding a platform of their own. So, let the minds behind ‘The Cure’ and ‘Heroin Song’ be your Internet Guide of the week…
What would you like to see more of online? What about less of?
D: I wanna see more positive stuff online, about people that are doing good things and how we’re actually doing OK given that we were just put out here with no instruction manual. It’s an obvious one, but all the bad shit I see seriously depresses me. I wanna see less keyboard warriors and haters. I hate those guys.
A: I’d like to see it being used more as a creative hub, websites like Soundcloud are responsible for bringing us some of the generations most important artists. Don’t really know what Facebook brought us.
What or who is the best account you follow? The worst?
D: My fave account is one called The White Pube. It’s an art blog/account by these two girls who are seriously challenging the way art is written about and reviewed (as well as giving their opinion other subjects e.g. racism/sexism/most-isms). They don’t take shit from anybody. The worst is Kim Kardashian. My god she’s annoying. But in such an addictive way. Ly Kiki
A: I love an account called @meta_visions I think meta is such a funny and interesting concept. Dunno, there’s a lot of vanity online and I think it’s good to celebrate yourself but sometimes it’s just depressing.
What’s the craziest thing you’ve read about yourself online?
D: We saw some posts of people dressing up as us on Halloween. Halloween is my favourite day of the year, so that was awesome.
A: Nothing I read but a guy uploaded a picture of his Jadu Heart tattoo, it was a full arm piece with the masks on. That made me feel strange and more responsible for our fans but also thought it was unbelievable that someone would have us inked on their skin for life.
What’s your earliest memory of the Internet?
D: I remember trying to get onto my dad’s AOL account to play games, and listening to the dial up tone for about 20mins before it actually connected.
A: That dial up tone for sure, and MSN chat rooms.
Is the Internet a good or bad thing for music?
D: Good, definitely. Yeh there are pro’s and cons to it, but there are a huge amount of talented people out there that can at least, now, get their stuff out there. Even if only a few people hear it, at least somebody does.
A: It’s an incredible thing. Unfortunately it bled the industry dry so making a living is really, really hard but it gave anyone from anywhere an opportunity to be heard which is a magical thing.
How many followers represent success?
D: I don’t like this question 🙁
A: I like to think they’re not directly correlated. I’d rather have 5 followers who really feel my music than 10,000 followers who like the look of my face but don’t listen to the music. Who cares.
Finally…what’s going on in your life?
D: I’m constantly stuck between elation and feeling like everything is going to shit. Still trying to figure that one out haha.
A: Just finishing our first album which is coming out next year, playing our headline show in London and been eating loadsa fish gutz soup and sharpening my teeth for the winter season.
Follow Jadu Heart on Instagram here.
