Meet the British-Nigerian artist you need to know.
Raised in Ibadan, Kida Kudz grew up listening to old school Afrobeat, whilst also exploring the world of grime via Youtube. Falling for the likes of Skepta and Giggs, he moved to London, recorded a track in his living room called ‘Issa Vibe’, and never looked back. Gaining massive fans in the likes of A$AP Rocky and Playboi Carti, it “made me feel like everything in life is possible”, Kida explained. We meet the vibrant young star to find out what’s coming next, and how ‘Issa Vibe’ got him to where he is now. So let Kida Kudz be your Internet Guide…
What would you like to see more of online? How about less?
A lot of celebrities cover up the real stuff. So I would like to see less of the lies and more of the organic stuff. Because people are looking up to people like me, so I don’t want people to get the wrong information, because it affects people’s mindset.
What or who is the best account you follow? How about the worst?
The best account I follow is called Nollywood Babes. It doesn’t really have a lot of followers but it gives me memories of growing up in Nigeria and they post old school videos of movies from back in the day, which is really sick. The worst people that I follow are probably the people that I don’t know who they are when I’ve followed them, which was back in the day. I follow good people.
What’s the craziest thing you’ve read about yourself online?
The craziest thing I’ve read about myself online is that I was on steroids and it was trending on Twitter! At a point in my life, when I was about 17, I was really, really big – I was big as hell. Because I would eat like 7 times a day and I was going gym Monday to Sunday, so people just thought I was on steroids.
What is your favourite meme?
You know the one that goes ‘Ahh shit here we go again’ – that one. It just fits with everything.
What is your earliest memory of the Internet?
I can’t lie because I’m a 90s era baby – I’m just gonna say Facebook. I didn’t really get in to MySpace.
Is the Internet a good or bad thing for music?
I think for music it is great but for artists it is bad. I saw something recently about Chance The Rapper and I was like yeah man… the influence is bad for us artists. Even myself I had to unfollow a lot of people, it’s not because I hate them or anything but just because I don’t want to see certain stuff. Because it makes you forget your mission and what you’re doing. When you see other people doing better than you, which is cool – but you forget what you are meant to be doing. So I think it is good for promotion of music but for artists, I don’t think artists are meant to be seen on that stuff. Once I get to the stage of where I want to be in life, then I want to start easing off it. It just makes you more focused.
How many followers represent success?
To be honest, I don’t think followers really represent success you know. Its all about engagement. Some people have 1000 followers and if the 1000 people buy their album then they can chart. Sometimes I feel like social media, in general, is full of zombies and ghosts. Some people have one million followers but only get like 5000 likes with that many followers. So I don’t think having followers means that you are successful.
What is going on in your life?
Well, I’m about to be a father. He’s due anytime from now, I’m literally just waiting. I’m just in my zone, getting ready and preparing myself because it’s a different life now, you know – I can’t be selfish. I have to start putting my son first. I can’t wait! We’ve got matching coats already; I just can’t wait to see what I have created. That is the real Jiggy Boy. ‘Bounce’ is coming out on August 7th featuring Wiley. The collaboration was very organic – I didn’t have to beg anyone, Wiley is a real guy and like a proper big brother. All I did was show him the song and he did a verse and sent it back and then he pulled up to the video shoot. Coming from someone who makes Afrobeats, this collaboration is quite a strange one – like how? When? Wiley is Grime – but I think music is music and is a universal language. I think this song is going to do very well and is a blessing. We’ll leave everything to the Most
11 September 2019