Nip back to the noughties and relive the YouTube tutorial fad.
Sick of “Instagram face”? Photographer Maxim Kelly celebrates unconventional beauty with his own take on YouTube makeup tutorials, in a shoot styled and art-directed by Neesha Tulsi Champaneria. Perfect now that lockdown has separated us from salons, these DIY looks invite you to get creative with pasta highlights, crafty mani-pedis, and a facelift on a shoestring budget.
15 May 2020