Mackage, the global luxury outerwear brand has tapped icon and legendary artist, Lil’ Kim to front the Fall Winter ’22 Collection Campaign shot by Drew Vickers.
The campaign also reveals the Montreal-based brand’s first-ever monogram collection featuring outerwear, sportswear and accessories.
“Lil’ Kim being a strong, independent woman who embraces bodycon fashion and is not afraid to stand out was the parallel we needed to introduce Mackage’s first-ever monogram collection,” said Mackage CEO Tanya Golesic. “Her iconic looks have influenced so many throughout the 90s and continues to do so today.”
”I already had a genuine relationship with Mackage,” Lil’ Kim said in a press release. ”I love their incredible leathers and puffers. When the team reached out to me to collaborate on launching their first monogram, it just felt true to me. They knew and understood the history of my style and most iconic looks and built campaign looks around that.”
The campaign will be rolled out through a high-impact global campaign, with key activations in cities including New York, Paris, Toronto and Seoul.