Lil Nas X revisits his rise to fame in Coach’s latest campaign

Lil Nas X is the star fronting Coach’s new Courage to Be Real campaign, which includes a short film and images captured by Petra Collins.

The short film tells the story of Lil Nas X’s career, and the incredible evolution he’s gone through, as well as the obstacles he’s overcome during his journey.

“My whole career has been about breaking down doors, and this campaign represents everything I’ve overcome so far,” said Coach’s new global ambassador. “It’s about walking into new chapters of life, new experiences and new versions of myself, and it’s rooted in authenticity and self-expression—two things I really care about. It was really fun collaborating with Stuart and Petra to bring this to life.” 

The Stuart Lil Nas X is referring to is Coach’s creative director, Stuart Vevers, who considers both the rapper and Collins “artists who have changed the world around them by being themselves.”

Lil Nas X recently made his long-awaited musical return with the track ‘Star Walkin,’ which also serves as the film’s soundtrack.