Hunger Wants / News

Live Your Britpop Fantasy with Umbro and Pretty Green

The brands have collaborated on a collection riffing off of '90s sportswear, football terrace casuals and a dose of Brit swagger.

Iconic sportswear brand Umbro has teamed up once more with Pretty Green, the contemporary menswear brand founded by the one and only Liam Gallagher. 

With both brands firmly rooted in British culture, the collab pays homage to the UK of the ‘90s, a decade when the nation chanted to the same anthemic tune and Britpop ruled the airwaves. The collection is a uniform for anyone dedicated to football, music and all-day style, providing a healthy nod to hedonism and youth culture in an era of mounting stress and anxiety.

With the first Umbro x Pretty Green linkup selling out shortly after its launch back in November, this is one to jump on fast. 

Love what you see? Cop an item from the collection via umbro.co.uk or prettygreen.com.

17 September 2020