Mirror Mirror on the wall tell me what you see… Girls! in exclusive football merch by Bleacher Report

Bleacher Report rallies designers, musicians and personalities to front their Women's World Cup campaign.

The 2019 Women’s World Cup is well underway and thriving. In celebration of the moments sporting event Bleacher Report, the sports and entertainment news outlet has launched the football collection to shed further light on the disparity of men and women’s football a boost for the secondary stars that the players receive in the industry. 

As the World Cup kicked off, debates surround gender pay gap and public engagement have caused a stir globally. The disparity is so staggering that figures include, “For the 1,500+ players who partake in England, France, Germany, Sweden, Mexico, Australia and the USA, they earn in a year almost the same as Neymar, of Paris Saint-Germain, alone – nearly £33m.  

Ed Romaine, senior vice president and chief brand officer of Bleacher Report explained that “From the Bleacher Report perspective, the Women’s World Cup is not a women’s sporting event. It’s simply one of the year’s biggest sporting events and one that we are going to cover and support with our distinct Bleacher Report voice,” and “We do this through content on our app and across social platforms, with events, and e-comm extensions. This jersey collection was born from a place that is true to our mission in blending sports and culture in compelling ways for our audience of 200 million Millennial and Gen Z sports fans.”

8 jerseys and 8 talent including, rapper Megan Thee Stallion, Billie Eilish, host Scottie Beam, Kehlani and more. The collection is available to shop on the Bleacher report social now. bleacherreport.com

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Connie Mangumbu