29 November 2022

Miu Miu is named as brand of the year 2022

The Parisian brand beat out the likes of Balenciaga and Diesel to sit on this year’s throne.

As the year draws to a close, it’s that time again when we look at what brands were on top in 2022. Thankfully, Lyst has returned with its Year in Fashion Report, giving us a close look at what’s hot and what’s not in 2022. 

Leading the way as 2022’s Brand of the Year is Miu Miu. The Parisian brand has grown in popularity thanks to several viral moments like its sawed-off mini pleated skirt and its menswear revival with its FW22 show. Data in 2022 revealed a 49% increase in Miu Miu searches on Lyst’s Year on Year. 

Another brand that rose to the occasion was Diesel under the new direction of Glenn Martens. Specifically, Diesel took the Logo of the Year title with the brand entering Lyst’s hottest brands of the year index back in April alongside the popularity of its 1DR bag.

With Balenciaga’s consistent reign on Lyst’s index as one of the world’s hottest brands of the past few years, it comes as no surprise that the brand appeared yet again. Earlier this year, Balenciaga sat on the throne in Lyst’s Q1 report, which was released this past April. Now, the brand is taking home Fashion Show of the Year recognition thanks to its Fall 2022 Haute Couture show, with searches for the house spiking 525% 24 hours after the show.

Of course, a discussion around fashion would not be complete without collaborations. Out of the diverse catalogue of collabs, Jacquemus x Nike came out on top with over 50,000 searches just 24 hours after the pairing was announced. Once the collection was released, searches on Lyst for Jacquemus increased by 55%. 

In the world of shoes and accessories, the Birkenstock Boston Clog resurgence proved to be larger than expected, with searches increasing by 594% in the first six months of the year – making it 2022’s hottest shoe. Other standouts include Prada’s Re-nylon Re-edition 2000 mini bag, the Milan-based brand’s most searched item of the year, and JW Anderson’s sold-out 3D printed Pigeon clutch.

For more information on this year’s top brands and trends, check out Lyst’s Fashion Insights.

  • Writer Chris Saunders
  • Banner Image Credit Instagram / Miu Miu

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