2023 has been full of ups and downs across the board in the world of fashion. The year began with Daniel Lee‘s Burberry debut at London Fashion Week, followed by Balenciaga‘s subtle return after controversially closing 2022. Miuccia Prada and Raf Simons‘ Prada reigned supreme in Q1 2023, taking the top spot as the world’s hottest brand according to Lyst Index. LOEWE stole the show in Q2, while Miu Miu recovered by claiming the yearly position for two years running in Q4.
Miu Miu continued to stand its ground in Q4, building momentum after its star-studded Paris Fashion Week show walked by Gigi Hadid and Troye Sivan. The brand had a thrilling year, delivering viral products coveted by “it” girls far and wide. The buzzy label provided viral collaborations throughout the year, from releasing three distressed New Balance 574 colourways to its gentlemen-friendly partnership with Church’s. Miu Miu’s online searches increased by 39% in Q4, seeing its trademark cashmere cardigan receive a significant 12% spike after appearing on the runway with preppy styling.
LOEWE’s Anagram emblem is the logo of the year, landing on pixilated attire, embroidered denim, and staple tank tops. The latter became the hottest product in Q2, experiencing a 132% search rise.
Gen-Z’s obsession with Y2K fashion has stolen the show in 2023, with shrunken feminine garments taking over. Miu Miu’s trademark micro mini skirt is the trend of the year, increasing 133% on the previous.
It’s no secret that the easy-going adidas Samba has become a go-to for many this year, and Wales Bonner’s iteration in particular sent us all into a frenzy. The British designer put a unique spin on the silhouette with an oversized tongue flap, promoting a 13,227% rise following her recent Fall/Winter 2023 collection.
Meanwhile, Kylie Jenner, the reigning queen of runway shows, has been named the best dressed, appearing at Prada and Acne Studios last season. Blackpink member Jennie Kim has earned 2023’s “The Power Dresser” award, while Rihanna and A$AP Rocky dressed to impress at the Met Gala and Golden Globes, cementing themselves as “The Fashion Couple” to keep your eyes on.