Milan Fashion Week: Moncler celebrates 70 years
Moncler is kicking off its 70th anniversary this year in Milan, firing the starting pistol on 70 brand celebrations around the world.
Fashion Week has crossed over Europe from London to Milan, and with it comes one of the most anticipated celebrations of the year: Moncler’s 70th anniversary. As all eyes descend on how the French-founded Italian brand will pay tribute to its long-standing heritage and contemporary significance, the luxury fashion house has big plans up its puffy sleeves.
Kick starting the celebrations at the iconic Piazza del Duomo in Milan on September 24th, Moncler’s MFW spectacle will showcase unique pieces encompassed within French choreographer Sadeck Berrabah’s (Sadeck Waff) avant-garde direction. Renowned for his signature style of contemporary dance that reconfigures how we view the limits and movement of the body, Berrabah’s show marks the first of 70 celebrations in honour of Moncler all over the world.
As part of the collection, Moncler has reworked details on its signature Maya jacket, this time with a limited-edition redesign featuring a commemorative logo – an infinity symbol wrapping the iconic mountain cockerel with the number 70 – and new colourways. As well as this, Moncler has passed the design baton down the fashion line, and is running various iterations of the Maya dreamt up by some of the greatest designers around. Thom Browne, Hiroshi Fujiwara, Rick Owens, Pierpaolo Piccioli, Francesco Ragazzi, Giambattista Valli, and Pharrell Williams will all add their own style flare to the Moncler favourite – a celebration of heritage, meticulous creation, and justified longevity that shouldn’t be missed.
The Moncler Extraordinary Forever show will take place on Saturday, September 24th at 9pm and the individual Maya jacket creations will be revealed one by one in a series of drops from October 15th.
For more information on Moncler’s 70th anniversary, order the recent issue 25 of HUNGER to read more…