16 April 2021

Mono No Aware

This beauty story from creative director and hair and makeup artist Anastasiia Babii celebrates a sense of oneness with all living things.

In Japanese culture, “mono no aware” can be roughly translated to “an empathy toward things”, a sensitivity to the world around you and an appreciation for the impermanence of all living things. Inspired by this concept, beauty creative¬†Anastasiia Babii and photographer¬†Eva Diaz have created a visual image to this gentle acceptance of transience, rendered through soft colours and fleeting moments of joy.

  • Make Up Artist, Hair Stylist and Creative Direction Anastasiia Babii
  • Photography Eva Diaz
  • Stylist Berta Gellida
  • Model Shiori @ Fifth Models

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