Amid the dreariest May in memory (or something like that) More Joy is getting ready to give our spirits a much-needed facelift with their new SS21 collection.
Adding jersey and Breton pieces into the mix, the Christopher Kane diffusion line is serving another helping of accessories and wearable loungewear, this time with a focus on poolside pursuits, emblazoned with their now iconic affirmations of “Sex”, “Special” and, of course, “More Joy”.
Not for the faint of heart but certainly for the generous of spirit, you can pick up swimsuits and underwear emblazoned with these iconic slogans – inviting the wearer, and whoever they cross paths with, to let more moments of happiness and freedom into their lives.
Check out some of our favourite shots from the campaign below and shop the collection here.
