Fashion

Nadia Lee Cohen transforms into a 70s horror heroine for iRi NYC

Cinematic self-expression.

Hollywood siren? Modern-day punk? A bad, but seriously stylish granny? Photographer and filmmaker Nadia Lee Cohen may be known for her surreal dreamscapes but – as her Instagram followers will notice – Cohen is just as comfortable in front of the lens, transforming herself into many a colourful character.

The LA-based provocateur’s latest collaboration sees her star in a cinematic-style “Collection 5”campaign for rising shoe brand iRi NYC, founded by designer Janet Yeung in 2017. Shot by Jordan Hemingway, the campaign wanted to channel the idea how shoes can make you feel, and how you can transform yourself throughout different styles.

“I love Jordan’s work,” Lee Cohen says. “It was the perfect example of talented people having creative freedom which resulted in something undiluted.” Think 1970s OG scream queens meets acid-pop – and lots of hairspray.

For more information on iRi follow the brand on Instagram @iriinnyc, check out the full ‘Collection 5’ campaign starring Nadia Lee Cohen in our gallery below. 

17 January 2019