How do you do sexy?
Iconic underwear brand Calvin Klein has just revealed its latest campaign #MYCALVINS IRL, a celebration of two different perspectives of what sexy looks like. The result blurs the line between the public image and private realities of Calvin’s unapologetic cast and asks the question, how do you do sexy? Perfectly filtered or IRL raw?
The campaign features a cast of bold personalities, such as Naomi Campbell, Diplo, Bella Hadid, Beth Ditto, and Cara Taylor, highlighting the brand’s latest products – including Neon, 1981 Bold and Liquid Touch. As a continuation of the #MYCALVINS movement, the campaign aims at showing that both vulnerability and confidence expose a new, spirited idea of sexy where everyone can be comfortable in their own skin.
Check out the full campaign below…
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13 August 2019