News / Fashion

Plant Power: UGG Goes Carbon Neutral

For the environmentally conscious among us, the footwear brand is reimagining a selection of its iconic styles using plant-based materials.

ICYMI: UGG is having a major moment. Over the past few months, the brand has not only become the footwear of choice for winter lockdown but seriously flexed its fashion muscles. Whether that be tapping André Leon Talley as a campaign star and launching collabs with Telfar and Molly Goddard, UGG has its finger on the pulse.

Now, UGG is setting its eyes on sustainability with Plant Power: a new collection made with carbon neutral, plant-based materials such as renewable sugarcane, Hevea rubber and natural hemp from responsibly harvested trees.

Reimagining iconic styles in a range of colours across both womenswear and menswear, the collection combines wearability with a strong sense of fun. Women can ride the Y2K wave with different candy-hued colourways of Fluff Sugar Platform and Fluff Sugar Sandal, crafted in eco-conscious materials. The dual-gender Neumel Neutral offers a more pared-back look, adopting the brand’s best-selling Neumel chukka with plant-based materials.

Speaking of the new venture, UGG President Andrea O’Donnell said; “At UGG, we are committed to doing our part to combat climate change.” She then added; “Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”

The brand has also outlined that the Plant Power Collection is just the beginning. UGG is continually working to make its products better for consumers and the planet through innovative materials and has targets to increase its use of recycled, repurposed, regenerated, renewable and certified fibres by 35% before 2027.

Amen to that!


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24 March 2021