15 November 2022

Praying apologise for ableist T-shirt in the worst way possible

The brand responded to backlash against the T-shirt by hosting a 50% off sale on their website.

Last night, Instagram cult-favourite brand Praying revealed a wildly offensive T-shirt. Today, the brand has apologised in the most Praying way possible.

The online brand released the piece in its trademark style, preventing a basic black crew neck t-shirt with a white font that reads “Special Needs” across the chest. Special needs refers to individuals who require assistance for disabilities that may be medical, mental or psychological. However, as the term categorises all disabled individuals, it can often reduce those experiences and condescend those it’s applied to.

It’s no surprise that Praying were called out immediately for creating the garment, but their response wasn’t exactly measured. Instead, they decided to host a 50% off sale on all items on their website. 

Unsurprisingly, people weren’t pleased with that attempt at reconciliation either, with one user commenting, “Encouraging people to spend money on your website is always a great apology tactic.” 

While another wrote, “Using ableism to promote a Black Friday sale that was [definitely] already planned and truly not [expressing remorse] at all.”

Praying is no stranger to controversy. The brand caused uproar back in May after a campaign for their Adidas collaboration saw Addison Rae donning a bikini emblazoned with the words “Father,” “Son,” and “Holy Spirit.”

  • Writer Chris Saunders
  • Banner Image Credit Praying

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