Raise Funds for Covid-19 In India With a Rankin Print

Fashion photographer turned Director Jam Patel has launched an urgent appeal, termed Creative Seva, after witnessing from afar the tragedy occurring in India due to the second wave of Covid-19.

Over the space of just over a week, renowned photographers from across the world responded, generously donating their work for a charity print sale. Contributors include: Rankin, Inez & Vinoodh, Ellen Von Unwerth, Steve McCurry, Yelena Yemchuk, Richard Phibbs, Agnes Lloyd-Platt, Bibi Borthwick, Mary McCartney, Ben Toms, Josh Olins and many more incredible artists.

The sale takes place on creativeseva.com and runs for a limited time from 19 May. Each image will be limited to 50 prints and sold for £100, including worldwide shipping.

100% of the proceeds will be divided equally and sent to Khalsa Aid, who are distributing oxygen concentrators in Delhi; Hemkunt Foundation, who are distributing oxygen cylinders around Delhi; and Feeding From Far, who are working with NGO Prayatna to distribute food in Mumbai to those severely affected by the pandemic.

Head to creativeseva.com for more.