Fashion photographer turned Director Jam Patel has launched an urgent appeal, termed Creative Seva, after witnessing from afar the tragedy occurring in India due to the second wave of Covid-19.
Over the space of just over a week, renowned photographers from across the world responded, generously donating their work for a charity print sale. Contributors include: Rankin, Inez & Vinoodh, Ellen Von Unwerth, Steve McCurry, Yelena Yemchuk, Richard Phibbs, Agnes Lloyd-Platt, Bibi Borthwick, Mary McCartney, Ben Toms, Josh Olins and many more incredible artists.
The sale takes place on creativeseva.com and runs for a limited time from 19 May. Each image will be limited to 50 prints and sold for £100, including worldwide shipping.
100% of the proceeds will be divided equally and sent to Khalsa Aid, who are distributing oxygen concentrators in Delhi; Hemkunt Foundation, who are distributing oxygen cylinders around Delhi; and Feeding From Far, who are working with NGO Prayatna to distribute food in Mumbai to those severely affected by the pandemic.
Head to creativeseva.com for more.