Sick of content? Rankin challenges you to disconnect.
Like everyone, we have been given serious thought to how to respond to the current crisis.
We don’t want to overload you with daily Instagram Live videos, self isolation to-do lists or more content than you could ever consume.
Boredom is the key to creativity. We understand the backlash against each brand and publication’s hysterical desire to get your attention right now. What we want you to do is to disconnect. To look around you. To question your relationship to your social media accounts and your screen. To use them in a genuine, meaningful way. And only if you want to.
Over the next few weeks, Rankin will be setting a weekly photo challenge – to be done offline and in your own quiet time. One photo per day – nothing more.
We hope you’ll use the challenge as a way to record your time as we navigate this crisis together, whether you’re alone, with loved ones, or still working to keep our society safe. Every narrative and perspective is important.
The challenge will be announced each week on Hunger and Rankin. If you want to use Instagram, you can tag us @hungermagazine or @rankinarchive. And if you don’t, you can email email@example.com.
WEEK ONE CHALLENGE
This week, Rankin challenges you to take a daily self portrait.
Throughout the history of art, self portraiture has been an exploration of the human condition.
That was until the rise of the selfie, when that meaningful observation was lost.
During this time of self isolation, why not take the “image’n’ing” challenge and create a self portrait that explores your state of mind.
I’m not in the business of giving you homework to do. I’ve always hated homework.
I hope you will use the Rankin Photo Challenge as a prompt to disconnect. Even for a little bit. But if you don’t, that’s fine with me too.
I am a photography addict, however. Over the past week, I’ve been using this time to reconnect with the medium that I love in the most simple way possible. No studios or team. Just me and my camera.
Throughout this period of self-isolation, I would like to challenge you to challenge me…. Tell me to photograph anything – anything! The crazier the better.
Don’t have any ideas? Then ask your kids.
I’ll be posting the results each week on my Instagram account @rankinarchive (and spending the rest of the time offline, as much as I can).
27 March 2020