Ahead of the Tokyo 2020 Olympic Games, Ben Sherman is revealing its Team GB retail collection. As part of the brand’s partnership as an official supporter of Team GB, the capsule collection (which launches today, 12 May) is a contemporary offering that fans can purchase ahead of Ben Sherman and Team GB’s eagerly awaited official uniforms. The Ben Sherman designed athlete’s uniform, however, remains under wraps until closer to the official Opening Ceremony this summer.
For the partnership, Ben Sherman turned to Rankin, who captured Olympic medal hopefuls and rising stars including track and field athlete Morgan Lake, diver Jack Laugher, rugby player Philip Burgess and more.
Speaking of the collaboration, Ben Sherman Creative Director Mark Williams said; “Working with Rankin to document the spirit of the retail and official athlete collections was another incredible moment in the process; he captured fantastic portraits and short films that we can’t wait to share.”
British Olympic Association Commercial Director, Tim Ellert added; “Working with such an iconic photographer as Rankin on the project was also a great honour for us, something we know the athletes loved.”
The collection is now live and can be shopped via the Ben Sherman website. Check out some of our favourite images from the campaign below.