Ray-Ban launches vibrant ColorBlock collection

The American-Italian brand has released their colourful iteration of the classic Wayfarer, announces festival takeover at All Points East.

Just in time for festival season, Ray-Ban has announced the launch of their latest colourful shades. Sticking with the festival theme, they will also be hosting The Summer Sessions, three intimate shows based around London’s East End, in partnership with the iconic All Points East festival. Ray-Ban will also be taking over the West Stage, renamed The Ray-Ban West Stage.

A cocktail of colour and light, transparent frames and shades with matching cords, take pop colour into the future with the  original rebel: The Wayfarer, forever a symbol of youth culture. Designed to catch rays in every sense, trendy transparent  frames in bright summer tones add a dash of dare to the world’s most recognizable eyewear style.

Original Ray-Ban lenses in orange, red, light blue and dark grey, as well as premium Chromance crystal mirror and Transitions lens options, guarantee that life will always look brighter and cooler than you could ever imagine.  

The Summer Sessions will kick off on the 26th May, at Colour Factory in Hackney, With London based DJ, Sherelle who is leading the next generation of high-speed ravers. Next up, Multi platinum American producer Kenny Beats will be headlining KOKO in Camden. Supported by buzzing UK rap superstar in the making, Knucks, whose latest album peaked at number three in the UK charts. The series ends on a high with Sheffield’s undeniably talented Self-Esteem, on July 14th at Earth in Hackney.

Tickets for Ray-Ban X APE presents The Summer Sessions go on sale Wednesday 11th May. For ticket info and more  details on Luno presents All Points East, visit www.allpointseastfestival.com.  

The Ray-Ban – ColorBlock collection is available to shop on Ray-Ban.com, Ray-Ban Stores nationwide and select retail stores.

  • Writer Chris Saunders
  • Banner Image Courtousey of Ray-Ban

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