Sonos’ The Brilliant Sound Experience opens today

Music has the unique ability to make us feel more deeply and connect with people. This August, Sonos is celebrating the arrival of their new feature with Google Assistant, The Brilliant Sound Experience: an immersive, multi-sensory exhibition offering a hands-on, visual exploration of the complexities of sound and music.

Each room explores how sound works, how it layers into music and why that resonates with us on an emotional level. In the main room, viewers are invited to explore the dynamic and layered composition of tracks created by The National, ‘Rylan’, from their new album I Am Easy To Find, and Slowthai’s new single ‘Toaster’ from his debut album, There’s Nothing Great About Britain.

Using EEG technology, guests’ emotional responses to music are monitored by way of brain wave interaction in an alternate room. “For many of our fans, ‘Rylan’ has taken on a life of its own. It’s great we’re able to give people the opportunity to fully immerse themselves in the song – both audibly and visually – through The Brilliant Sound Experience,” said Scott Devendorf, The National.

The Brilliant Sound Experience will be open to the public from 2nd- 4th August at The Vinyl Factory in Soho.