Today (7 July 2021) in Seoul, Louis Vuitton is presenting an Autumn/Winter 2021 spin-off collection by Men’s Artistic Director Virgil Abloh. The event, which features a dedicated moving-image performance by BTS, is being broadcast on louisvuitton.com at 12pm CET and below on HUNGER Online.
Directed by the Korean director Jeon Go-woon, the film stages a conversation between space, movement, and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity. Expanding on ideas proposed in the Autumn/Winter 2021 collection, the 41-look spin-offff will include 34 new looks. As Louis Vuitton brand ambassadors, BTS will wear seven looks originally presented in the performance art film released in January 2021. The soundtrack will feature an original score written and produced by CIFIKA, Kim Kate ad NET GALA.
The spin-offff show echoes “The Voyage” format initiated by Virgil Abloh in 2020, wherein collections and shows travel to the destinations of Louis Vuitton’s global community, meeting clients in their own parts of the world. Throughout “The Voyage” – which transcend traditional seasonality – collections transform in exchanges across cultures and nations, observing the core values of diversity, inclusivity and unity key to the practice of Virgil Abloh. “The Voyage” additionally lends itself the multi-faceted Upcycling Initiative launched for Louis Vuitton men’s collections in 2020.
Stream Louis Vuitton’s AW21 Menswear Show below