Street artist Joshua Vides takes over NICCE’s HQ

Street artist Joshua Vides has become a cult hit on Instagram with his optical illusions.

Transforming real life items including sneakers and street signs into 2D hand-drawn artwork, his monochrome, comic-book inspired pieces are instantly recognisable.

Fresh from his “Reality to Idea” exhibition in LA, the Cali artist is coming to London to take over NICCE’s new HQ. In what will be his first full building mural, Joshua will transform the courtyard space in surreal style. The new space is set to be a cultural hub for the brand kicking off with an outdoor screening of the 2018 World Cup games. See a preview of the space below and check it out yourself at 238–240 Bethnal Green Rd.

Related Content