9 March 2022

Swatch partners with Centre Pompidou for an art-filled watch collection

At the centre of Swatch’s ethos is the fact that time is what you make of it — and the iconic watch brand believes that there should be more time for art, especially...

Swatch has opened its doors to one of the world’s largest collections of modern and contemporary art with the Swatch x Centre Pompidou Collection.

The brand has reimagined six seminal masterpieces from the French institution as statement watches, including works from Frida Kahlo, Amedeo Modigliani, Robert Delaunay, Vassily Kandinsky and Piet Mondrian.

“The synergies between Swatch and Centre Pompidou are clear,” says the brand. “Both are on a mission to make art accessible for all. They are revolutionary. Swatch for bringing art to wrists and the Centre Pompidou for bringing art to the masses. Vibrant colours and transparent details are the signature hallmarks of the Swiss watch brand and the inside-out building made of steel, primary-coloured tubing, and the renowned “caterpillar” glass-enclosed escalators snaking up the side that enable passersby to view the art inside.”

The Swatch X Centre Pompidou collection will be available online and in stores from 10 March 2022. The collection will also be available in the Centre Pompidou boutiques and here.

  • Writer Nessa Humayun Images

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