The LGBTQ+ helpline Switchboard and Rankin have joined forces, unashamedly and boldly to raise awareness of hate crimes sweeping the nation.
Four in five LGBT individuals are victims of hate crimes with two in five trans people being subject to violent hate crimes in the last 12 months. Visibility is necessary and has allowed for more access, awareness and research into mainstream consensus. As a result to intolerance this has resulted in a spike in hate crime statistics. LGBT identifying individuals are reporting crimes more and police have improved (though they still have a way to go) in the seriousness of documentation and reporting these criminal occurrences. LGBTQ+ helpline, Switchboard, have been instrumental in creating support and advice for members and families seeking answers to burning questions, from “How can I come out if I’m not sure what I identify as?” to “Where can I meet people like me?”
RANKIN agency has now lent their ear and creativity to the organisation by inciting a campaign to raise awareness in the surge of hate crimes, but also to spotlight Switchboard as a Safe Space for those who seek one.
“In another 5 years, Switchboard will be 50 and we don’t want to see a doubling again of these deeply troubling figures. With increased levels of isolation and loneliness, the need for Switchboard is ever-present. It’s these people that we want to reach with the Safe Space campaign, showing that we’re a national service focused on supporting those who need it most. The Safe Space is all about creating a confidential, non-judgemental atmosphere where someone can speak to a volunteer who’s a member of the LGBT+ community and voice whatever’s on their mind. Whether they’re calling about an issue that’s affecting them directly or someone else they care about, we’re here 10am to 10pm, 365 days a year.” says Natasha Walker, Co-Chair of Switchboard.
Jordan Rossi, Director & Producer at Rankin said: “Switchboard is such a fantastic organisation, charity and concept and we are in awe of the work they do. We want to spread their reach and positive impact across the UK — beyond London and out to the people who may feel isolated, alienated and alone. As an agency we’ll always be proud representatives of the LGBT+ community and nothing gets our creative juices flowing more than a charitable cause. This campaign marks the first part of a three-part collaboration with Switchboard, with more exciting phases of activation to come, so watch this (Safe) Space.”
Get in touch with Switchboard at switchboard.lgbt or via phone on 0300 330 0630
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9 July 2019