CHANEL N° 5 is donning a fiery cloak of red.
More is more: wine, chocolate and boozy ‘festive’ soirees. There are some things that are almost certain for the entirety of December. And every single year when the family Xmas lists start infiltrating my Whatsapp (and really every single mobile messaging platform), there’s one item I can always guarantee to find its way on there – a bottle of CHANEL N° 5. For two decades it’s the only perfume I’ve ever known my mother to love.
Designed in 1921 by Mademoiselle Chanel, before subtly evolving over the 20th and 21st centuries, the simple, geometric lines of the bottle and facetted stopper has always been a chic addition to any dressing table. This season, the iconic glass bottle is donning a fiery cloak of red. “A symbol of ultimate femininity and synonymous with this festive time of year,” Chanel share. “The emblematic colour evokes a dynamic sense of confidence, desire and indisputable opulence.”
To celebrate this memorable transformation, CHANEL focuses on Mademoiselle’s first lucky number, with five breathtaking, 2.5 metre tall, red fragrance bottles lighting up locations around London in the lead up to Christmas. Beginning with its debut in Berkeley Square on the 13th of November, the five bottles will intermittently appear on New Bond Street, in Spitalfields and Duke of York Square, before concluding the adventure in Covent Garden.
12 November 2018