Mugler has not stopped in the past few years, turning to fashion films throughout the pandemic as a solution to satisfy the fashion world despite the restrictions during COVID. At that time, the Creative Director Casey Cadwallader, who took to the position in 2018, introduced a new direction for Mugler by handpicking famous faces to dress in his instantly recognisable designs, like Meghan Thee Stallion, Hunter Schafer, Bella Hadid, and Shalom Harlow.
As Mugler united its audiences through the new medium, it is now making its IRL comeback to the runway, showcasing at the tail-end of fashion week in Paris on the 26th of January. The managing director of Mugler Pascal Conte-Jadra assures fashion fanatics via WWD that “it’s not a classical return to the runway”. Despite the supposed reinvention, the new presentation will undoubtedly retain its sensual and empowering undertones, but as for its rewritten classical return, the runway will prove the debuting stage.
Mugler will introduce its exciting AW23 collection at 8pm at the La Viellete, a complex at the edge of Paris full of cultural and natural spaces. In the wake of Thierry Mugler’s passing in 2022, the show will take place three days after the one-year anniversary, and will perhaps present itself as a large-scale affair to credit the creations of their founder and his signature extensive presentations of collections.
As Conte-Jadra introduces the show as an “immersive experience across all channels, and in front of a live audience”, Mugler is proving that it will rank as one of the highlights of fashion week already. Whether it be a new take on the beloved skin-tight all-in-one, or an ode to the 50 years of their founder, the new era of Mugler will be nothing short of revolutionary for the brand.