Fashion & Beauty

The new Parisian brand blending couture and streetwear

Introducing Louis-Gabriel Nouchi.

Let us introduce you to an elegant, provocative new name in menswear: Louis-Gabriel Nouchi. Debuting tomorrow at Paris Men’s LGN is the eponymous vision of a former VOGUE Paris and Raf Simons collaborator. Blending classic tailoring with sportswear, Louis takes a conceptual approach to menswear – drawing on subculture, Japanese art and literature.

The SS19 collection – previewed exclusively below in a series of atmospheric images shot by Joe Lai, has been inspired by Yukio Mishima’s book The Temple of The Golden Pavilion.

The story of a monk so obsessed by the beauty of a temple that he burned it down – Louis interprets the emotive tale through a juxtaposition of delicate and harsh fabrics, using it as a metaphor to explore the beautiful and the ugly in our contemporary era. “I tried to work on destruction as a form of embellishment, adding value to the pieces by aggressive treatments on beautiful fabrics, in a delicate way” says the designer.

Louis incorporates precious, luxurious gold silks alongside denim and jersey with pieces that allow room for movement and expression.

“I like the fact to make menswear collection with codes from couture and embroideries, but keep the pieces easy to wear, effortless. I’m quite obsessed by the space between the skin and the fabrics. This zone of mystery is the temple of elegancy, way more important that the “attitude” for me.”

Get a first glimpse at the debut collection and its influences in the mysterious visuals below and follow @louisgabrielnouchi to find out more.