Fashion / Fashion Week

Underground culture reimagined in Maison Mihara Yasuhiro’s SS20 collection

An ode to rave and festival sub-cultures.

Combining influences from 90s rave culture and current underground industrial music scenes, Maison Mihara Yasuhiro’s SS20 collection at PFWM wouldn’t have been out of place at a warehouse party in South East London.

The over-sized parkas, ponchos, army print dungarees and MA-1 jackets stimulate feelings of underground 90s nostalgia, taking you back to the middle of the acid house revolution, tens of thousands of teenagers flocking to fields or disused barns in the idyllic British countryside to attend events such as Fantazia all night long. Yasuhiro has cleverly combined this pure hedonistic style with futuristic staples emerging from the new electronic dance scene, oversized glasses, industrial chain necklaces and deconstructed 90s underground garments that simultaneously instigate feelings of nostalgia and still perform as a piece of contemporary fashion.

Also featuring collaborations with Japanese record store “Discunion (disc union)”, popular for its independent music, the collection is an all-round beautiful ode to appreciating underground cultures then and now.

24 June 2019